Any book or person claiming to have discovered the secret to making a great song that is also commercially viable is either lying or delusional. That is not to say anyone on the team of Coke Studio 15 made this bold claim, but in hindsight, despite diversifying, the show’s latest season remained hung up on a lost cause. Read More
Saturday, 1 November 2025
A Good Looking Disappointment
There a formula to make a great song? Is there a formula for hitting millions of views with that song without making certain compromises? Is there a textbook that can teach you this? If so, Coke Studio 15 makers discovered this book, took it as a manual to come up with some great ideas, roped in artists from (almost) every corner of Pakistan to execute those ideas that looked great on paper, and released an entire season of songs without realising one thing — there is no formula and there never will be
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